Insights



A few honest, jargon-free thoughts on websites, marketing and online support for a small business — plus real case studies from projects I've worked on. No sales pitch, no fluff — just the kind of advice I'd give you over a coffee.

New research shows AI search tools often cite social media posts. Hear my  thoughts  -Blossom Online
by Katie Burke, Blossom Online • 16 October 2026
New research shows AI search tools often cite social media posts. Here’s what that means for small businesses...
Outdated websites lose customers fast. Find out why first impressions, mobile optimisation and AI se
by Katie Burke, Blossom Online • 7 October 2026
Outdated websites lose customers fast. Find out why first impressions, mobile optimisation and AI search make an upgrade essential.
A beautiful new website for The Tannin Level. Better CMS, easy menu updates
by Katie Burke, Blossom Online • 29 September 2026
A beautiful new website for The Tannin Level. Better CMS, easy menu updates, and a site that tells their Yorkshire provenance story.
How Much Does a Small Business Website Actually Cost with Blossom Online Yorkshire
by Katie Burke, Blossom Online • 11 August 2026
Find out what really affects small business website costs plus tips to keep your project affordable.
Harrogate web designer Katie Burke on why AI can build a website, but not necessarily the right one
by Katie Burke, Blossom Online • 13 July 2026
Harrogate web designer Katie Burke on why AI can build a website, but not necessarily the right one for your business.
new UAE website for OpensDoors by Blossom Online
by Katie Burke, Blossom Online • 15 June 2026
See how Blossom Online built a new UAE website for OpensDoors, carrying their UK brand into a new market and turning visitors into enquiries.
Is Your Website Ready for AI Search?  Katie Burke, Blossom Online
by Katie Burke, Blossom Online • 20 May 2026
People now ask ChatGPT and Google's AI for answers, not just search for links. Find out how to get your small business website ready for AI search.
New website for AC8 Football Academy in Harrogate
by Katie Burke, Blossom Online • 12 May 2026
How a mobile-first redesign helped AC8 Academy, a Harrogate kids' football academy, make registering easy and bring in more enquiries.

Blossom Online provides a cost effective and affordable solution for small to medium sized businesses to have a stunning and effective online presence without it costing the earth.

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HLB Signs website by Katie Burke at Blossom Online

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''Katie has created a fabulous website for my business. Her intuitive knowledge about what would work and how I wanted to convey my business on the web meant I have got a website I am thrilled with. She was professional, creative and helpful every step of the way and made the whole process really simple. For anyone looking for someone to create them a website which looks great and is affordable I would recommend Blossom Online without hesitation."