Do I need a separate website if I'm expanding into a new country?

In most cases, yes, or at least a dedicated section. A new market has different customers, search habits and expectations, and a site built for that audience builds trust far faster than a copy of your home-market site.

Can you keep my brand consistent across two websites?

Absolutely. I keep your logo, colours, tone and overall feel aligned so customers recognise you instantly in either market, while tailoring the messaging and calls to action to each audience.

How do you make a business website generate enquiries, not just look good?

It starts with being clear about who you help and what you do, then making the next step obvious. Every page has clear calls to action, so interested visitors never have to hunt for how to get in touch.

Do you work with clients on an ongoing basis?

Yes, many of my clients come back as their business grows. I built OpensDoors' UK site years ago and was delighted to be asked back for the UAE launch.

Case Study: A New Website for OpensDoors, From UK to UAE

Katie Burke, Blossom Online • 15 June 2026

My client:

OpensDoors, a business development, lead generation and marketing consultancy led by founders James and Sarah-Jane Munroe. They work across sectors including facilities management, construction, commercial real estate and hospitality, with offices in London and the UAE.

OpensDoors UAE new website by Blossom Online

The brief:

I originally built the OpensDoors UK website, so when James and Sarah-Jane decided to expand into the UAE, I was delighted to be asked to create their site for the new market. They needed a website that would carry the OpensDoors brand, speak directly to UAE businesses and build credibility quickly in a market where they were starting from scratch.

The challenge:

Moving into a new country isn't just a case of copying your existing website. The UAE audience, sectors and expectations were different, and OpensDoors had no local reputation yet. The site needed to establish trust from the first visit, explain a wide range of services clearly, and make it easy for the right businesses to get in touch.

What we did:

Building on the UK brand I already knew well, I designed and built a dedicated UAE website, focusing on:

A clear introduction to OpensDoors and their 20+ years of experience

Messaging and services tailored to the UAE market

Strong calls to action, making it simple to book a call or get in touch

A look and feel consistent with the UK site, so the brand is instantly recognisable in both markets

Built on an easy-to-use website platform I recommended, with a simple CMS so the team can update their own content without technical hassle

New website for OpensDoors UAE by Blossom Online

The result:

The UAE launch has been a real success, and OpensDoors is now busier than ever building out the new market.

“Katie from Blossom Online built our original UK website years ago, and when we decided to expand OpensDoors into the UAE, Katie was the obvious choice to help us establish our presence there too. What stands out is how easy she makes the whole process — ideas and suggestions are always coming, and everything just gets handled without us having to chase or manage it. She took the time to understand our brand and translated it into a site that reflects the scale of what we're building. The UAE launch has been a genuine success — we're now busier than ever growing this new market. Highly recommend Katie Burke at Blossom Online.”

— James & Sarah-Jane Munroe, Founders, OpensDoors

The best websites for a new market build trust quickly, speak to the local audience and turn visitors into conversations.

View OpensDoors UAE website >

FAQs

Do I need a separate website if I'm expanding into a new country?

In most cases, yes, or at least a dedicated section. A new market has different customers, search habits and expectations, and a site built for that audience builds trust far faster than a copy of your home-market site.
Can you keep my brand consistent across two websites?

Absolutely. I keep your logo, colours, tone and overall feel aligned so customers recognise you instantly in either market, while tailoring the messaging and calls to action to each audience.
How do you make a business website generate enquiries, not just look good?

It starts with being clear about who you help and what you do, then making the next step obvious. Every page has clear calls to action, so interested visitors never have to hunt for how to get in touch.
Do you work with clients on an ongoing basis?

Yes, many of my clients come back as their business grows. I built OpensDoors' UK site years ago and was delighted to be asked back for the UAE launch.